Coca‑Cola HBC, a leading bottler of The Coca-Cola Company, has bought Bambi for €260m.
Bambi, established in 1967, is Serbia’s leading regional confectionery business, manufacturing a range of products including biscuits, wafers and savoury snacks.
In 2018, Bambi recorded revenue of approx €80 million, of which more than two thirds are generated in Serbia and the rest predominantly in the Western Balkans.
Zoran Bogdanovic, CEO of Coca-Cola HBC, commented: “This acquisition represents an excellent opportunity to create additional value for Coca-Cola HBC, its customers and shareholders. It adds iconic, complementary consumer brands to our portfolio of leading beverage brands, as well as consumer-focused innovation capabilities.”
Coca-Cola HBC has an annual sales volume of more than 2 billion unit cases, with operations in 28 countries.