JD.com, China’s largest retailer, is expanding its luxury white glove delivery service, JD Luxury Express, which offers personalised delivery by specially-trained JD employees.
Clad in distinct uniforms, complete with white gloves, they deliver purchases to customers’ homes in electric vehicles, rather than JD’s usual tricycles and scooters.
The service was launched last year for special deliveries of high-value luxury items sold on JD.com and its luxury goods platform, Toplife.
A survey of JD customers showed 41.5% wanted luxury white glove delivery, especially when buying expensive products or purchasing gifts. Many customers said they would be willing to pay extra for the service if their purchases did not automatically qualify.
The company, a member of the Fortune Global 500, operates over 515 warehouses, including 14 mega-fulfilment centers, and a nationwide transportation network.
JD Luxury Express is now available in nine cities including Beijing, Shanghai, Guangzhou, Chengdu and Hangzhou.